Developing Telemarketing Success Through Partnership
A three-way relationship
The partnership is a three-way relationship between the B2B telemarketing services service provider’s client, the telemarketing companies and the prospect. In the beginning, the telemarketer acts as a fulcrum or the center to which all information flows between the client and the prospect.
The telemarketer feeds information back to the client which the client in turn uses to fine tune his presentation or make adjustments to his product or service offering according to the needs of the prospect. Creating a relevant and customized solution for each of the differing needs of the prospect ensures that the prospect’s specific needs are properly addressed.
Telemarketers can make as much number of calls to a prospect to ensure proper coordination and meet the expectations of both the B2B client and the prospect. In this kind of relationship, the B2B client must provide a 24/7 hotline to its telemarketers to help and assist them in their dealings with the prospect.
The exploration stage is the initial stage for developing the client’s partnership strategy with the prospect. Expectations for the client and the prospect are developed depending on what each one wants to offer. The prospect tests your client’s product, how the client responds to special requests and other similar actions after the initial contact. At this particular stage, personal relationships are being developed first by the telemarketer then by the client.
When the B2B client and the prospect sense that commitment, either through the handling of a complaint or through other forms of special attention, the telemarketer has completed the call center telemarketing services partnership exploration cycle satisfactorily.
The telemarketer is responsible for making sure that the product or service his client is offering matches the needs of the prospect. It would be a waste of valuable time and effort for both parties if the expectations of both are not met.
The above are some tips in exploring partnership opportunities.
The partnership is a three-way relationship between the B2B telemarketing services service provider’s client, the telemarketing companies and the prospect. In the beginning, the telemarketer acts as a fulcrum or the center to which all information flows between the client and the prospect.
The telemarketer feeds information back to the client which the client in turn uses to fine tune his presentation or make adjustments to his product or service offering according to the needs of the prospect. Creating a relevant and customized solution for each of the differing needs of the prospect ensures that the prospect’s specific needs are properly addressed.
Telemarketers can make as much number of calls to a prospect to ensure proper coordination and meet the expectations of both the B2B client and the prospect. In this kind of relationship, the B2B client must provide a 24/7 hotline to its telemarketers to help and assist them in their dealings with the prospect.
The exploration stage is the initial stage for developing the client’s partnership strategy with the prospect. Expectations for the client and the prospect are developed depending on what each one wants to offer. The prospect tests your client’s product, how the client responds to special requests and other similar actions after the initial contact. At this particular stage, personal relationships are being developed first by the telemarketer then by the client.
When the B2B client and the prospect sense that commitment, either through the handling of a complaint or through other forms of special attention, the telemarketer has completed the call center telemarketing services partnership exploration cycle satisfactorily.
The telemarketer is responsible for making sure that the product or service his client is offering matches the needs of the prospect. It would be a waste of valuable time and effort for both parties if the expectations of both are not met.
The above are some tips in exploring partnership opportunities.
